Rick Rubin talks about his process

Great interview with Rick Rubin including some insights into his production process that could apply to design and creativity of all types.

It starts with questions about working with Kanye on Yeezus but broadens out into more interesting territory.

Your taste—your ear—has been spot-on again and again, across genres. What’s the secret?

I never decide if an idea is good or bad until I try it. So much of what gets in the way of things being good is thinking that we know. And the more that we can remove any baggage we’re carrying with us, and just be in the moment, use our ears, and pay attention to what’s happening, and just listen to the inner voice that directs us, the better. But it’s not the voice in your head. It’s a different voice. It’s not intellect. It’s not a brain function. It’s a body function, like running from a tiger.

[ via kottke.org  ]